Uruguayan consumers' perception of mandarins:insights for selection and marketing of newcultivars. [Percepción de las mandarinas por los consumidores uruguayos:aportes para la selección y la promoción denuevos cultivares. ]. [Percepção dos consumidores uruguaios sobre tangerinas:contribuições para a seleção e comercialização de novas cultivares.]
ABSTRACT - A better understanding of the key characteristics influencing consumers' perception and purchase decisions of mandarins can contribute to the selection of new cultivars that assertively meet their needs and expectations, as well as to the development of strategies to increase mandarin consumption in the different markets. In this context, the aims of the present work were:i) to explore Uruguayan consumers' perception of mandarins, and ii) to identify the key characteristics that drive mandarin purchase decisions.