A soft systems approach for innovation in the fruits and vegetables market in Uruguay. [Uma abordagem de sistemas flexíveis para a inovação na cadeia de frutas e hortaliças no Uruguai].
ABSTRACT.- "Systems thinking" approaches include some techniques and methods developed by social scientists to encourage debate, recognising that their practice is inevitably full of value and that research is a part of intervention. In general, systems theories explain the need to transcend disciplines to increase our understanding of a situation by considering different levels of impact, especially through visualisation tools.