Food demand elasticities of the U.S. Hispanic community. FS 00-06 [Conference Paper]

ABSTRACT. Hispanics are the fastest growing ethnic community in the United States. By 2010, Hispanics will comprise 15,5% of the U.S. population. Moreover, Hispanic's buying power, estimated at %350 billion, grew at a compound annual rate of 7,5% between 1990-97. The primary reasons why the Hispanic market is the leading growth sector for food in the U.S. are income growth, and high birth and immigration rates.